About Us

About Inattentive Diaries

Inattentive Diaries is a family-built brand creating practical, visual tools that help children become more independent, organised, and confident in everyday routines and activities.

Our co-founder brings a background in early childhood education, with a research focus on visual and comic-based learning for children. That expertise sits at the core of every product we make.

Our flagship product, The Swim Diary, was built from real experience in the competitive swimming world. It combines illustrated comics, tracking tools, and reflective activities to support young swimmers and reduce the day-to-day stress often experienced by parents.

We are based in Sydney, Australia.